For example, a large number of outlets can be a strength in a growing economy or a weakness if the economy is going through a recession. This allows managers to focus on the important factors, and give less consideration to the less important ones.Each of the sub Callaway brands will sell different elements of this product range and in some places are actually in competition with each other. Baker, M. This lists down the Strengths-Opportunities SO strategies that involve using strengths to take advantage of opportunities. This would help increase sales in volumes and is feasible due to low inflation and cost S2, O3. The transformation from a niche producer to an innovation powerhouse! In terms of research and development, Callaway has been able to recruit experts in the field of aerodynamics and surface finishing from companies such as BA and Du Pont. The factors listed down in a SWOT analysis may be overemphasized by the company. The brand follows in the footsteps of Ben Hogan himself by providing the consumer with affordable quality.
Political uncertainties in the country prove to be a barrier in business, hindering performance at times and making the business incur unnecessary costs. More substitute products are now available.
The exchange rate has been devalued. I Introduction 5 …show more content… He ordered an unprecedentedclub heads from the casting house and financed part of the cost with his own money. Panagiotou, G. The brand follows in the footsteps of Ben Hogan himself by providing the consumer with affordable quality.Top Flite also have various beginner packages of golf clubs that are at the low end of technological and pricing market. CGC relied more heavily on off-course shops because they are generally better financed than on-course shops. Green government drive: this provides an opportunity for Callaway Golf Company for the sale of Callaway Golf Company's products to federal and state government contractors. The Hogan brand focuses on providing extremely playable clubs focusing on the casual player. Political uncertainties in the country prove to be a barrier in business, hindering performance at times and making the business incur unnecessary costs. New Big Bertha Titanium Drivers arrive. Social media users are increasing worldwide. Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. It also involves estimating the probability of an event occurring in the external environment. It has to pay large amounts of rent on these adding to its costs. Macmillan International Higher Education.
In the past, the company has prided itself as being the most technically advanced golf manufacturing company in the business. By introducing new technology to their products Callaway have not only improved the game of golf, but more importantly have made the game more enjoyable for the golfer.