Nokia marketing mix essays

Inthe merger of Nokia and Salora resulted in the establishment of Mobira Oy.

Nokia marketing strategy 2018

The new technology enables operators to add voice capacity within their networks smoothly and cost-efficiently while improving network capacity and call quality. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold e. Centered on Ovi. In this way large number of market is target and mass marketing is done by Nokia. In September , Nokia acquired OZ Communications, a privately held company with approximately employees headquartered in Montreal, Canada. Nokia kept pushing advertising for Lumia in a national cash-back campaign. Weaknesses: Customer Service: Nokia Service centres are not as quick to respond to the problems encountered by the customers. Examples: Voice operated phones, Nokia Sirocco Gold phones, etc. Firstly, there will be brief summary of the Nokia case, followed by analysis and evaluation of the competition Nokia faced between and The number of mobile services users surged 47 percent in , and now exceeds the population of Germany.

Here are some examples of various products in different product levels offered by Nokia. Nokia With etched mirrored surface and discreet keyless dial, the Nokia comes with a leather cover and a mirrored display.

Nokia revival strategy

Environmental factors internal to the firm usually can be classified as strengths S , or weaknesses W , and those external to the firm can be classified as opportunities O or threats T. Of products Presently Nokia provides its customers with various cell phones, excluding the prototypes in it. Nokia recently moved its North American Headquarters to Sunnyvale. Revenue is down almost a third from a year ago. So, the review was not good and hence it affected the sales of Nokia Nokia offered smartphones running their own software Symbian long before the Iphone release, however the platform was not very successful and Nokias sales start declining to Apples Iphone and Android running smartphones. Due to lacking high-street presence, there is hardly a person customers can refer to when they need help or have questions. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of Nokia India, is even more imperative. Consumers are nowadays expecting added value, which is adapted to everyday-life conditions, such as the new evaluation of the time factor. I have collected most of the data for this project on NOKIA from the secondary sources like websites, search engines, books and magazines. Nokia from the very start has relied on numbers rather than names. Nokia With etched mirrored surface and discreet keyless dial, the Nokia comes with a leather cover and a mirrored display.

If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.

This prompted Nokia to overhaul its entire logistics operation. While for highend users Nokia Lumia and for mid-section Lumia and are creating a buzz.

Threats Nokia has to face the ever-worsening price wars with competitors due to the strong price pressure from the Asian market with its better distribution channels. Major research collaboration is with Tampere University of Technology based in Finland.

strategic recommendations for nokia

Less stylish phones ranging in the low-priced segment are another potential weakness which can endanger the future of Nokia. Microsoft was lacking the hardware base and the patents that were required to survive in a smartphone business.

Why nokia failed

The existing brand reputation can be used to build on marketing strategies and create a strong bond to millions and millions of people using Microsoft on their computer. With Nokias supremacy in mobile patents Microsoft has got itself a great deal to accomplish its dream to attain major share of Smartphone market. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of Nokia India, is even more imperative. Nokias dedicated music and app store and other location based services- Paul Balaji, managing director of Nokia India said "We will focus on differentiation that gets created beyond just the operating system, around imaging, entertainment and location services[4]. Example: — Nokia , , Nokia was reluctant to produce a clamshell until this year, when it launched its first model. They right now also are doing it at present by combining feature like 41mp camera phones which give pictures with supreme quality in its smartphone like Nokia Lumia With other features like NFC and Wi-Fi sharing technology from Nokia is really catching up and is being demanded in the market by the customers to enhance their data sharing experience. However, the development here does pose more and more threats to Nokia as it needs further effort to adapt to entire cultures individually to satisfy the customer. Psychological Factors Psychological factors like perception make difference in consumer behaviour. In terms of distribution, there has to be mentioned that Nokia has a weak high-street presence, having no flagship stores. The huge range of products, which should actually be positive in terms of variety, might carry the risk of consumers ending up confused. It is necessary as differentiation is necessary for a product to be recognized and sold in the market. Nokia has divided, identified the different groups of buyers who require or prefer different features facilities in their handsets by examining demographic, psychographic, and behavioral difference among buyers.
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Nokia strategy and marketing